New PDF release: Ethnography and the Corporate Encounter: Reflections on

By Melissa Cefkin

Businesses and different businesses are more and more hiring anthropologists and different ethnographically-oriented social scientists as staff, experts, and advisors. the character of such paintings, as defined during this quantity, increases the most important questions about power implications to disciplines of serious inquiry comparable to anthropology. In addressing those matters, the members discover how researchers come across and have interaction websites of organizational perform in such roles as providers of consumer-insight for product layout or advertising and marketing, or as advisors on paintings layout or company and organizational suggestions. the amount contributes to the rising canon of company ethnography, beautiful to practitioners who desire to enhance their figuring out of the perform of company ethnography and delivering wealthy fabric to these drawn to new functions of ethnographic paintings and the continued rethinking of the character of ethnographic praxis.

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Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations (Studies in Public and Applied Anthropology) by Melissa Cefkin


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