Get Text/Image Mosaics in French Culture: Emblems and Comic PDF

By Laurance Grove

This examine compares text/image interplay as manifested in brand books (and comparable varieties) and the fashionable bande dessinée, or French-language cartoon. It strikes past the problem of defining the emblematic style to envision the ways that logos - and their sleek opposite numbers - engage with the encompassing tradition, and what they reveal approximately that tradition. Drawing principally on fundamental fabric from the Bibliothèque nationale de France and from Glasgow collage Library's Stirling Maxwell number of logo literature, Laurence Grove builds at the rules of Marshall McLuhan, Elizabeth Eisenstein and, extra lately, Neil Rhodes and Jonathan Sawday. Divided into 4 sections-Theoretics, construction, Thematics and Reception-Text/Image Mosaics in French tradition broaches themes reminiscent of theoretical techniques (past and current) to text/image varieties, the query of narrative in the scope of text/image creations, and the reuse of visible iconography for diametrically antagonistic political or spiritual reasons. the writer argues that, regardless of the space in time among the appearance of trademarks and that of comedian strips, the 2 types are analogous, in that either are the goods of a 'parallel mentality'. The mindsets of the sessions that popularised those varieties have sure universal good points regarding repeated social stipulations instead of to the natural evolution through the years. Grove's research and historic contextualisation of that mentality supply perception into our personal pop culture varieties, not just the cartoon but additionally different hybrid media resembling advertisements and the net. His juxtaposition of trademarks and the bande dessinée raises our knowing of all such combos of photograph and text.

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Text/Image Mosaics in French Culture: Emblems and Comic Strips (Studies in European Cultural Transition) by Laurance Grove

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