By William Mazzarella
We frequently invoke the “magic” of mass media to explain seductive ads or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what occurs to social conception if we take that concept heavily. How would it not swap our knowing of exposure, propaganda, love, and power?
Mazzarella reconsiders the concept that of “mana,” which served in early anthropology as a bridge among “primitive” ritual and the fascination of mass media. considering mana, Mazzarella exhibits, ability rethinking a few of our such a lot primary questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual kind of like the mana that energizes a innovative crowd, a client public, or an paintings stumble upon? on the intersection of anthropology and significant idea, The Mana of Mass Society brings contemporary conversations round have an effect on, sovereignty, and emergence into inventive touch with vintage debates on faith, aura, ideology, and aesthetics.
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The Mana of Mass Society (Chicago Studies in Practices of Meaning) by William Mazzarella