The Power of Storytelling: Captivate, Convince, or Convert - download pdf or read online

By Jim Holtje

A advisor to crafting unforgettable, fascinating enterprise communications-from speeches and letters to enterprise plans-using tales from the world's best enterprise leaders.

The world's top-rated enterprise leaders also are nice storytellers. for instance, titan Jack Welch has informed how his mom instilled sufficient difficult love and self belief in him to beat the actual fact that he was once the shortest child in his type and had a critical stutter. Jeff Bezos, the founding father of Amazon.com, usually tells a narrative of environment up the company's first workplace in a switched over garage.

The strength of Storytelling collects the easiest of those tales, which readers can use to bolster their very own conversation. it is an easy-to-use reference for somebody who must lead, motivate, and encourage an viewers in a company surroundings, no matter if they are writing speeches, pep talks, interview speaking issues, worker letters, or Op- Eds. With anecdotes from invoice Gates, Sam Walton, Ted Turner, Steve Jobs, and lots of extra, this is often an inspiring and immensely worthy tool.

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The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience UsingStories from Top CEOs by Jim Holtje


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