By Hemant Shah
Daniel Lerner's 1958 e-book The Passing of conventional Society used to be primary in shaping chilly War–era principles in regards to the use of mass media and tradition to advertise social and monetary development in postcolonial countries. in response to a research of the effectiveness of propaganda within the center East, Lerner’s booklet claimed that publicity to American media messages may possibly inspire “traditional” humans within the postcolonial international locations to develop into “modern” by way of cultivating empathy for American principles, items, and methods of life.
The creation of Modernization examines Lerner’s writings to build the highbrow trajectory of his considering mass media and modernization as much as and past the ebook of his well-known booklet. Shah has written not only an highbrow biography of Lerner but additionally a historical past of the self-discipline he shaped.
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The Production of Modernization: Daniel Lerner, Mass Media, and The Passing of Traditional Society by Hemant Shah