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By Matthew Bokovoy

within the American Southwest, no occasions formed smooth Spanish historical past extra profoundly than the San Diego Expositions of 1915-16 and 1935-36. either San Diego festivals displayed a portrait of the Southwest and its peoples for the yankee public.

The Panama-California Exposition of 1915-16 celebrated Southwestern pluralism and gave upward push to destiny promotional occasions together with the lengthy seashore Pacific Southwest Exposition of 1928, the Santa Fe Fiesta of the Twenties, and John Steven McGroarty's The venture Play. The California-Pacific overseas Exposition of 1935-36 promoted the Pacific Slope and the consumer-oriented society within the making through the Thirties. those San Diego festivals allotted nationwide pictures of southern California and the Southwest unsurpassed within the early 20th century.

By studying structure and panorama, American Indian indicates, civic pageants, vacationer imagery, and the creation of background for party and exhibition at every one reasonable, Matthew Bokovoy peels again the rhetoric of romance and divulges the legacies of the San Diego World's gala's to reimagine the Indian and Hispanic Southwest. In tracing how the 2 gala's mirrored civic clash over an invented San Diego tradition, Bokovoy explains the emergence of a fable within which the town embraced and integrated local peoples, Hispanics, and Anglo settlers to learn its glossy development.


Matthew Bokovoy, a San Diego local, lives and writes in Norman, Oklahoma. Bokovoy serves as co-editor of the magazine of San Diego History.


"Bokovoy's booklet is groundbreaking. It doesn't search to promote San Diego to travelers, yet to ascertain how we first started to promote ourselves to travelers, and what our contradictory myths of starting place suggest. it's a tale for a mature urban that may glance to its background for a deeper knowing of neighborhood identity."-- The San Diego Union-Tribune

"Thought-provoking and fascinating in its prose, this publication won't disappoint."-- H-Net ebook Review

"The San Diego World's festivals is an engaging exam of the position the festivals performed within the improvement of California's 'culture of abundance' . . . eminently readable."-- magazine of the West

". . . interesting . . . precious and interesting studying for a large set of California and southwest historians, students of tradition, and people drawn to the workings of memory."-- Southern California Quarterly

"There is lots within the e-book to intrigue us, particularly the architectural parts of the festivals' programs."-- The Santa Fe New Mexican

"In the Panama-California Exposition, heritage awarded as a unifying delusion was once created and celebrated, while for the later California-Pacific overseas Exposition, the parable was once now celebrated as historical past. the line to this inversion is just fascinating."-- the general public Historian

"This journey to San Diego's gala's shouldn't be ignored by means of US cultural historians, western historians, borderlands historians, or lovers of Erik Larson's The satan within the White City."-- American old Review

"A full of life exploration of the social importance of the gala's, in addition to the cultural machinations of its participants....excellent insights into the best way the festivals mixed Spanish, Mexican, Indian, and Anglo heritages less than a unmarried revolutionary banner."-- CRM: The magazine of history Stewardship

"Matthew Bokovoy's premise is easy and intriguing....lucidly written, well illustrated, and reasonably argued."-- magazine of yankee History

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The San Diego World's Fairs and Southwestern Memory, 1880-1940 by Matthew Bokovoy

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